Charles Cerito FR

Managing Director, UPENDO · Film Director

Images, storiesand contentthat matter.

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Audiovisual productionArt directionEditingReportageDocumentaryTrainingAudiovisual productionArt directionEditingReportageDocumentaryTraining

About

Leadership, storytelling, production.

Charles Cerito has led UPENDO since 2020 — a Paris-based media, studio and agency ecosystem dedicated to amplifying positive and inspiring stories.

A freelance videographer and photographer since 2008, head editor at TELESUD for a decade (2012-2022), he now directs productions for TRACE URBAN, Canal+, brands and institutions — from entrepreneur pitches to presidential documentaries.

Charles Cerito — portrait

My Worlds

Four fields, one standard.

Personal Branding
01

Personal Branding

Spotlighting a person, an expertise, a brand. Interviews, portraits, talks, social media content.

Events
02

Events

Capturing the real energy of events. Aftermovies, conferences, concerts, corporate events.

Institutional
03

Institutional

Telling stories with rigor for institutions, media and companies. Interviews, documentaries, reportage, high-stakes content.

Training
04

Training

Sharing expertise. Camerawork and editing training, media coaching, creative support — including Canal+ University programs.

My approach is simple: listen carefully, grasp what matters, and tell it with truth and creativity.

— Charles Cerito

Career

Key milestones.

  1. Since 2020

    Managing Director — UPENDO

    Strategic and operational leadership of UPENDO — media, studio and agency — amplifying positive and inspiring stories.

  2. Since 2024

    Producer & director — TRACE URBAN

    Production and direction of the music talk show "Groove" for the international channel.

  3. Recurring

    Trainer — CANAL+ University

    Camerawork and editing training for Chadian audiovisual professionals within the Canal+ group program.

  4. 2012 — 2022

    Post-production lead · Head editor — TELESUD

    Live direction (2020-2022), supervising editing teams and production schedules for the African-focused generalist channel.

  5. Since 2008

    Videographer & photographer — Freelance

    Preparing video and photo assets, editing and re-editing TV shows, reportage and interviews.

Selected work

Recent projects.

Contact

Let's talk about your project.

For professional, press, speaking or collaboration inquiries.

Email charles.cerito@gmail.com
WhatsApp +33 6 87 06 18 40
LinkedIn linkedin.com/in/[handle]
Calendar cal.com / Calendly